I get a lot of questions about the process
and thought I would include some of my rare journal notes, random
thoughts, rants, comments, etc in this section. If you have a question
or comment, email me,
Daniel Millican. From time to time, I may have a pinch hitter fill
in.
Excerpts
from "The Double D's of Filmmaking" by Daniel Millican.
copyright 2003, serendipitous
films, inc.
As mentioned
before, Development is the crafting of a script, the setup
of your business structure, and the raising of money. A good
writer and a good entertainment lawyer make the first two
easier, so that leaves the part which I get asked the most
about by first time filmmakers—fundraising. If you are an
accomplished filmmaker, then don’t read any further—you obviously
know how to find money.
An outstanding Game Plan is imperative to raising money. Like
football, your potential investors will want to know you have
a goal, a plan, and a team of outstanding players.
This game plan is communicated through a prospectus or Business
Plan. This document should not put people to sleep—it should
be easy to read, colorful and professional. I have read so
many business plans on films that would put lawyers into a
coma. Your business plan should be every reason why someone
would invest. The Offering Memorandum by your lawyer will
be every reason why they shouldn’t. If you need help putting
a business plan together, then get the help. Check out Michael
Weise’s book The Independent Film and Video Guide (www.mwp.com)
or www.filmprofit.com.
The Catch-22 to begin with is that money is needed in order
to set up everything to get money. Your lawyer will want to
be paid to deliver to you the documents you need to go to
investors. I have been told by an attorney that 9 out of 10
filmmakers who actually have a little bit of money to get
started never get all the way to the fifth stage (post) let
alone distribution—so offering your attorney “points” or some
other promise will most likely get rejected. Find a relative
or two, or a good friend or associate and get some development
money so you can set it all up. A lawyer can set up all your
business entities for somewhere between $5,000 and $9,000
and a good business plan with real numbers and projections
should cost around $2,000.
With your killer business plan, approach people with money
that you know, and more importantly, know and believe in you.
If you are a first time filmmaker and don’t know anyone who
will give cash to get started, then it becomes infinitely
more difficult. If you can’t find a way, then stay home. This
path is full of trials and tribulation—you have to overcome
and problem solve or you’ll never make it to the top of the
mountain.
So for those who have found some money, go back to your current
investors and get referrals from them. Once you get some of
their referrals on board, get referrals from new people. My
biggest investor in “The Keyman” ended up being a referral
of a referral. Every lead should be followed. This is just
like sales—it’s a numbers game. You have to call 100 people
to get ten appointments. You have to go to ten appointments
to get two yes’s. (That’s a terrible closing rate, but let’s
just go with it). So if you end up needing ten investors,
you may have to call 500 people and 50 appointments.
By the way, a lot of films set up two different offerings—a
development offering and a production offering. The development
money is used by the filmmaker during this period and is at
much higher risk. The production money is put into a protected
account until enough money is raised to be able to produce
the film. Generally, the development offering is paid out
at a higher rate than the production offering.
September 2001 -- I have been outlining
the script (using Write Brother's Dramatica for the first time)
and begin the actual writing. The first draft takes 6 weeks and
is finished in a small hotel room in Milan, Italy where I am attending
MIFED film market. My style is to power through the first draft
and then spend a lot more time erasing it all, piece by piece and
re-writing. I actually enjoy the rewriting. I do most of it through
2002 at Spring Creek Bar-B-Que. I am one of those attention deficet
types who needs lots of noise and activity to concentrate. My office
is much too quiet.
Also at this time, I enlist the help
of Patsy Wesson as a producer. I need someone who knows story structure
and Patsy showed during the last film that her comments and suggestions
were right on. I needed someone to bounce the script off of and
Patsy was a great choice. I end up leaning on Patsy as a sounding
board for all the big decisions during this phase.
September
12, 2001 - meeting with Dan at TGIF @ 11:30. This
was the first of countless handwritten entries in my day planner
(as Dan has yet to convert me to Palm Pilots) to discuss "A
Promise Kept". It was at this meeting that Dan asked me
if I would like to help him produce the movie. My passion for
the movie industry is writing and producing was an aspect of
the industry I was not familiar with. Just to be a part of any
project Dan is involved with more than sparked my curiosity
and desire to be a part. I left the meeting excited, flattered
and curious, yet a bit apprehensive as to the ultimate responsibilities
of a producer for a feature film. I promised Dan I would seriously
consider the offer and get back to him with an answer.
October
25, 2001 - meeting with Dan @ Khaki's in Arlington
@ 11:30. I arrive at this meeting loaded with questions for
Dan concerning the role of the producer, the responsibilities
of a producer; how much time would be involved, etc. After
answering all of my questions; Dan may have thought he had
me convinced that I could do this job. But I wasn't so sure.
My self-doubt vs. my overwhelming desire to be a part of this
film were playing tug-o-war and I wasn't for sure which side
was winning.
December
12, 2001 - meeting with Dan @ Cheddar's - 12:00.
Cheddar's became our normal hangout for what would be a series
of meetings for discussing the script. It became accepted
practice for the one who got to Cheddar's first to go ahead
and order as Dan always orders a Coke and Chicken Fingers
and my staple lunch became Tea, salad and a cup of tortilla
soup.
Actually, there was that one time
I ordered Chicken Fired Steak (no gravy). Variety, the spice of
life.
Page by page, Dan
and I went over the script - discussing character names, typos,
possible twists and turns, etc.
I will never forget
one meeting as we are discussing the fact that Ben needs a
child - a daughter - to add depth to his character. We discuss
the girl's age, what she would look like, and so forth. Dan
makes a comment about needing a name for this character and
without hesitation I said "Cassie". Dan liked the
name and hence evolved a lovable, identifiable character in
which Emma Nicolas would audition and later capture the role.
There are many instances like this one that will forever be
lasting memories for me. I am so blessed to have been with
this project from nearly the beginning and had the good fortune
to see it through development, pre-production, production
and now into post-production.
The name "Cassie" was just
one of many countless contributions by Patsy.
February 2002 -- We hold a reading
at a good friends house using actors volunteering from the Linda
McAlister Talent Agency. This second draft I thought was pretty
decent. Hearing it convinced me I still have a ways to go. Back
to Spring Creek and the lean brisket.
Spring 2002 -- Another reading, this
time of the 5th draft was held at my office. Again by a lot of Linda's
people. I also noticed a short that was at the Deep Ellum Film Festival
that had an interesting actress. The short was Indefinitely and
the actress was Alaina Kalanj. She graciously came to the reading.
Also during the spring, I head to
LA and start interviewing for a Casting Director. Patsy Wesson and
I meet Lindsay Chag at a coffee house. I was a little gun shy because
most people in LA don't communicate-- the less you say, especially
in writing, the less chance you can get fired or worse. I guess
I had better stop typing now. Anyway, to fast forward, Lindsay was
nothing short of greatness. She communicated with me everyday, multiple
times if needed and was a powder keg of energy.
Summer -- It's getting close to fish
or cut bait time. I have been trying to raise money and have some.
Should I start casting and go for it and hope the rest comes? Very
scary proposition. I pray. I talk to those I consider my mentors--
professionally, emotionally, creatively and spiritually. It's time
to go. New idea for an HBO series-- "Make Your Own Greenlight."
I mentioned that I met with Lindsay
Chag. During the summer, we decided to contract her to direct the
casting. Once we got started in August, Lindsay got busy. She read
the script (over and over as I would rewrite it) and she compliled
lists for us. Patsy Wesson and I and later Jeff Rodgers would take
each name and go through IMDB and study. Eventually Patsy and Jeff
made their recommendations to me and I sent back a list to Lindsay
who would then tender an offer to the actor's agent or manager.
September 2003 -- I head to LA again.
This time to meet with actors. Farrah Fawcett's people are interested
in her playing the role of Eve. I meet with Farrah and she's very
nice and a very good actress. We decide to go with her. A month
later, her people contact us to tell us that for personal issues,
she has to pull out of the project.
I also get to meet Joey Lauren Adams
for the first time. Joey is extremely nice and I was honored that
she had even read my script-- let alone want to play the role of
Daphne. We are glad to have her on the team.
A also met with a couple of different
choices for the lead role of Ben Simms, but for various reasons,
none of those actors worked out. I had given a lot of thought to
Sean Patrick Flanery. I remembered him from the Young Indy series
and check out some of his recent movies. Boondock Saints and Suicide
Kings really showed some strong acting ability. I felt like he would
be perfect... He had the right look and ability and I think audiences
would immediately empathize with him.
With the departure of Farrah, I flew
out to LA to meet with Mimi Rogers in October. I was looking for
an actress that had an inner strength to go with an outward beauty.
Mimi was a nice blend of the two. Now the three leads were set.
My son has been taking Kenpo and
one of the modern day heroes of Kenpo Karate is Jeff Speakman who
has been the lead in about 8 other movies. We worked hard to get
in touch with him and he read the script and immediately wanted
to come on board when I flew out to meet with him. With Jeff coming
on the team, I knew we had something special now. About that same
time, we became fully funded and ready to enter the next section:
Pre-Production.